Introduction In today’s fast-paced business world, staying ahead of the rivals is essential. Market research has always been a core strategy for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has revolutionized this process. AI-powered tools are transforming how companies gather, process, and act upon data abo

Overview Social media marketing is evolving dramatically in recent years, shaped by shifts in innovation, consumer actions, and business needs. A major transformation in the marketing landscape is the rise of AI technologies. AI’s capability to revolutionize social media marketing has captured the attention of organizations and marketers worldwid